Marketing Executive

The Marketing Executive will be responsible for leading the development and implementation of the School marketing strategy which is crucial to supporting the school’s image and reputation within the local market.

Proven on and offline marketing experience would be a distinct advantage, as would experience in digital content creation (including video), website management and the Adobe Creative Suite.

Job Description:

• Responsible for the implementation of online and social media strategy across all platforms
• Creating engaging content to support the school’s messaging and positioning
• Responsibility for the day to day management of the website ensuring content is up to date
• Sourcing, writing and publishing new content in line with the School’s strategic objectives
• Responsibility for the management of the school social media platforms
• Develop knowledge of parent needs and of local market trends and developments to inform school marketing strategies
• Define effective parent engagement strategies and own the overall parent experience
• Set agenda, chair and minute fortnightly internal strategic marketing meetings with the Head of Marketing, Headmaster & Registrar
• Implement advertising, communications and event activities to support recruitment and retention
• Develop and manage production of all printed marketing materials
• Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
• Provide administrative support in managing the departmental budget
• Assist in the preparation and organisation of termly Open Days and all events relating to recruitment

Person Specification:

• Excellent strategic thinker with the ability to translate insight into strategies
• A creative thinker, able to bring new ideas to established processes
• Excellent visual and written judgement for the development of creative marketing material
• Highly digitally and social media literate, experience of working across social media channels and using website CMS
• Good knowledge of PR and branding
• Excellent written and verbal communication skills
• Excellent attention to detail with the ability to effectively quality control one’s own work output
• Ability to prioritize and use own initiative
• Enthusiasm, self-motivation and consummate interpersonal skills are key to this role

Additional Information:

• Based in Crawley
• £25,000
• 40 hours a week during term time – 15 hours a week during school holidays
• 28 days holiday pro rata
• Contributory pension scheme
• Pension scheme